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Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes
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Where did the design of our logo come from? 💡 In 1918, our chief engineer, Gottlob Honold, was tasked with redesigning our trademark from its original form. He found inspiration in playing on the 'double T' shape projected inside the electromagnetic coil, also known as the Bosch Magneto, simplifying the original burning magnet design that Robert Bosch submitted in his original filing in 1899. While we've seen a few variations over the years, the essence of our logo remains unchanged—a timeless
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