The name of "Cadillac's first small car" was selected over a revival of LaSalle or the GM design staff's preference, LaScala, primarily because, as noted by GM Marketing Director Gordon Horsburgh, "It had no negatives." The initial suggestion was "Le…

The Seville, introduced in May 1975 as an early 1976 model, was Cadillac's answer to the rising popularity of European luxury imports as Mercedes-Benz, Audi and BMW. GM planners were becoming concerned that the division's once-vaunted image a…