Festivals, farmers’ markets, and craft fairs fill the Finger Lakes area. These events highlight the rich history of the area as well as provide small businesses a chance to shine. One practical ...

Nvidia CEO Jensen Huang claims quantum computing is decades away, but is it really? Discover how quantum is already ...

Edition of ET Brand Equity Digital Cover features Puneet Das, president - packaged beverages, Tata Consumer Products. Das shared his observations on the shift in tea consumption in the country, why ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing ...

Have you ever wondered which metrics truly matter when making impactful marketing decisions? Identifying the right metrics ...

With this in mind, finding just the right influencers to represent your brand is key, and not just anyone will do. Finding ...

January often feels like a sluggish month. The holiday rush is over, and business activity might still be in a cooling-off period. But instead of sitting back, why not use this time to give your ...

Consumers expect a personalized experience that resonates with their unique preferences and interests in today's digital ...

Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...

Businesses are under increasing pressure to leverage the most effective apps to ensure operational efficiency, and those with legacy systems and processes ...

While the debate rages, B&T reckons that doubling delivery fees on Uber Eats would massively cut junk food consumption.