While memes spread across the Internet and conquered the world, the term ‘meme’ appeared long before the Internet. Richard ...

Just as when a “contractor” is actually an employee, when a “volunteer” is actually an employee, the employer is liable for ...

By Delphine Dion For several months, Chanel, one of the most iconic luxury houses, has found itself at a crossroads.

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The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, ...

Department store attrition and shifts in consumer spending patterns and lifestyles have compelled landlords to diversify ...

Consumers expect businesses to give them personal experiences. One way to stay at the forefront of personalization is to ...

Numerous anniversary activities throughout the year ...

Ritson highlights niche marketing as another powerful strategy. Mid-sized brands can target a specific audience or product ...

Activision Blizzard’s lawyers state in the response that the lawsuit “is the latest attempt to revive an old playbook, ...

The change in fire department funding from 2023-24 stemmed from a one-time purchase of breathing equipment and fire suits ...

What are the brand vibes for 2025? From underconsumption and strategic indulgence to resilience-centering retail and ‘joy ...