Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...

Kahlúa’s holiday ornaments and Oatly’s campaign to replace dairy milk and cookies for Santa with oat milk and croquembouche.

Tonic Worldwide marks 17 years in the advertising industry, with a focus on data-driven storytelling and AI integration.

However, the biggest shift in my mindset happened when I was invited to globally lead Snapchat’s creative team while living ...

Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...

AI is supporting PR professionals' ability to focus on strategy, creativity and impact in a way that enhances growth while ...

Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.

Colangelo & Partners’ purchase of a major stake in the Napa-based digital marketing agency is the beverage alcohol and food ...

This year, the Yeti’s theme is to surround himself around street art, so he has been popping up at murals across Connecticut ...

Lameya Chaudury has been heading social impact at Lucky Generals for a year now. She came from outside the industry and has a ...