But before marketing can affect a change with either a new product offering, or reinvigorate a new brand, there's one constant. In marketing, it's the "Four Ps." The standard Four Ps of the marketing ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

A recent Adobe Think Tank, a video streaming forum, entitled “The Future of Experience Business,” began with a startling premise: “Marketing is an outdated practice, period.” The statement ...

A recent book by a popular CRM expert declared the era of the 4 Ps effectively over. The author argues that product, promotion, price and place are no longer key to providing sustainable ...