In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...

It’s not just about aiming for virality—it’s about crafting a story so meaningful, your audience feels compelled to share it. Here’s how to do that.

Most so-called "viral" campaigns are made up of both viral and non-viral components ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

Meme coins have captured the imagination of the crypto community, often skyrocketing to fame through viral marketing and ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

The success stories of Dogecoin and Shiba Inu have inspired a new wave of entrepreneurs eager to create their own ...

Pop-Tarts extended its sponsorship of the Pop-Tarts Bowl in the wake of last year's game, but not at a price that factored in ...

The game has, not surprisingly, become viral, with the fans sharing their experiences on social media, thus broadening its ...