Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

This resource has been created to help you with that process. Any video or multimedia, whether produced internally or by an outside vendor, should aim to meet the Division of Strategic Communications ...

Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive ...

They discuss the value of immersive video in reaching buyers in new ways, integrating video and CTV into your marketing strategy, and measuring your success.

Get your B2B news delivered directly to your inbox, 4x a week with the MarketingProfs Today newsletter. Be among the first to see groundbreaking research on how B2B marketing leaders are integrating ...

The streaming-video industry's marketing ranks have had a major overhaul over the past year. The top marketing execs last year, highlighted by Insider, included Netflix's then-new chief marketing ...

Video game advertising and marketing have come a long way. Nowadays, many brands consider video games an essential outlet for engaging with their target audiences. These games influence trends and ...

The University of Wyoming's award-winning professional photographers and videographers provide high-quality images and video for use in UW publications, promotional materials, and websites. Using ...

GeekWire’s startup coverage documents the Pacific Northwest entrepreneurial scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and venture capital ...

S eattle-based marketing technology company Banzai International, which went public last year on the Nasdaq, announced an agreement this week to acquire OpenReel, a digital video creation platform ...