Mukbang combines two Korean words—“meongneun” (eating) and “bangsong” (broadcast)—and involves influencers eating copious amounts of food while interacting with their audience.

Meanwhile, mukbang star Mini has fronted a promotional video on the state-run Guangming Daily, calling on people not to waste food. In one of her ads, she says: "Reheated dishes can be super-tasty ...

If so, you've been captivated by mukbang culture. Although mukbanging — the act of eating substantial portions of food for ...

China is cracking down on Mukbang videos, saying that videomakers seen to be wasting food will be punished. Known on the mainland as “big stomach kings”, Mukbang videos are shows during which ...