2. Work together to eliminate Sales and Marketing waste Wasted budget—and, worse, wasted time—results from a lack of focus that's based on a sound strategy backed by customer intelligence. How often ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

Your customers don't think the way you think they do. These counterintuitive marketing tactics can help you connect.

"Increase sales of peripherals" is an example ... You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without.

T oday, a robust sales and marketing strategy is the key to sustainable growth. Sarfraz Hajee, a seasoned business strategist with decades of experience building and scaling businesses, is known ...

Businesses may go through several iterations and tweak everything from their marketing plan to their website to increase the number of sales they get with mixed results. What if getting sales didn ...

"Clients today are more informed," ARI Financial Group's Arik Bouskila says. "But not necessarily better informed." ...

This article explores the rise of "digital" in marketing—its origins and its impacts on traditional sales and marketing strategy. Are The 4Ps of Marketing Still Important? The 4Ps model—product, price ...

Insycle, a leading global provider of data management solutions for growing businesses, is pleased to announce the appointment of Chris Flores as its new VP of Sales and Marketing.