Today's marketers are now responsible for technology, demand generation, branding, communications, PR, AR, content generation, thought leadership, sales enablement ... to MarketingProfs 2022 State of ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

organizations seem unwilling to make the same concerted efforts and investments in training their marketing teams that they do in training their sales teams. Both are part of an organization's revenue ...

AI for sales enablement will create outsized benefits for early adopters. You should start harnessing the power of AI beyond ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...