The objective of this course is to introduce students to the principles and concepts of marketing ... By the end of the course, students will be able to: use and apply the ...

(McCall Smith, 1998: 11) In the previous two chapters, particularly in Insight 1.2 ( The Museum in the Park ), we have touched on some of the principles of market segmentation, targeting and ...

Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate principles of market segmentation, product development, pricing, distribution planning, and ...