Have you ever wondered which metrics truly matter when making impactful marketing decisions? Identifying the right metrics ...

The Creative 100 is an annual ranking of the world’s most creative advertising and marketing campaigns, and the companies that created them. Purpose driven campaigns still play a leading role, with ...

The campaigns not only utilized strategic insights but also demonstrated exceptional execution that will inspire future marketing efforts. What also upholds the high bar that the MMA APAC awards ...

Although the campaign approach starts off much like the direct one-shot approach in that you need to make sure you understand what problem you're solving and how to reach the right audience, and you ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

Our most successful campaigns reach prospects who are already ... the new capabilities of the evolved ECB to further develop our marketing strategy and continue delivering value to our community.” ...

13, 2024 /PRNewswire/ -- The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, presenting 37 Gold, 24 Silver, and 32 Bronze medals, along with 11 industry winners that ...

Mobile continues to prove that it is an effective advertising medium,? said Joy Liuzzo, senior director of marketing and mobile research at InsightExpress ... Mobile video is still emerging, but shows ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration ... It’s incredibly efficient to have such a wealth of insight in one place. We work with 80% ...