For 2023, we have “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” According to Pantone Color Institute, ‘Viva Magenta’ is brave and ...

Speaking to Laurie Pressman, vice president of the Pantone Color Institute ... page about the shade speaking out on personality. Although stemming from the red family, Viva Magenta is also ...

As we look ahead to 2023 trends and inspired colorscapes, we expect to see Pantone's Viva Magenta lend color (pun intended ... and soak in this gorgeous new shade heading into the new year ...