Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

The brand, half of Tata Motors' Jaguar Land Rover (JLR) subsidiary, had a trajectory completely opposite to Land Rover ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...