Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Jaguar is not alone in car manufacturers undergoing a rebrand in recent years - and in many cases reactions have been about ...

Media company Morning Brew, through its X handle showed how Jaguar has decided to go from their iconic “growler” logo to a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has ditched its teeth-baring big cat logo as part of a radical electric rebrand that it concedes won't appeal to the majority of its traditional customers. The 'growler' logo, the ...

The iconic symbol of the 'growler' is nowhere to be seen, and has been replaced by the 'leaper' logo of a jaguar as well as ...

In a new interview, he denied the rebrand exercise - which has ditched the iconic 'growler' logo of a big cat and replaced the imposing, all-caps typeface with one that appears to read 'JaGuar ...

Jaguar’s controversial new concept electric car has been leaked online – showing the vehicle in Barbie pink. Images appearing ...

With the images doing the rounds on social media, people have already likened the car's colour and extended body to the ...

Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing ...

It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical ...

Jaguar’s new ‘leaping’ cat logo Credit: Jaguar/PA However, Jaguar is dropping its distinctive “growler” cat, which has been used for decades as the main badge on grilles and bonnets.