Kids never really know where that Elf might end up next! Whether this is your first year planning for the Elf on the Shelf or ...

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and ...

A holiday tradition for many families around the world, it is indeed Elf on the Shelf time. Nearly 20 years old, Elf on the Shelf has gained traction in recent years as parents post extreme displa ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into ...

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn.