Although the campaign approach starts off much like the direct one-shot approach in that you need to make sure you understand what problem you're solving and how to reach the right audience, and you ...

The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally ...

With this in mind, finding just the right influencers to represent your brand is key, and not just anyone will do. Finding ...

marketing director at GigaBeam. “I’m in there several times a week, creating campaigns that speak directly to our community—personalization is key. The ease of creating authentic ...

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing ...

The legal industry is more competitive than ever. Many law firms offer similar services, making it hard to stand out. Clients ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms. The Mobile InsightNorms study measured unaided ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

Creating promotional campaigns that speak specifically ... ways that brands can incorporate representation into its marketing. One effective way is to feature people from underrepresented and ...