Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Cause marketing (or a commercial co-venture) is a marketing partnership between a company and a nonprofit organization that raises money for the nonprofit organization while promoting a product, ...

Cause marketing campaigns and charitable promotions result from a partnership formed when a for-profit company aligns its merchandise with a charitable organization in support of a cause -- often ...

Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve ...