Burberry’s recent announcement of its “urgent” turnaround plan signals a critical moment for the brand as it seeks to revive its identity amid slumping sales. It has also incited chatter ...
Getty Images Burberry has been trying to make its brand more exclusive Burberry is ... keep expanding even if that risks "diluting their identity and creating excess stock", he said.
is Burberry’s fourth CEO in a decade, and the brand has also had three creative directors in the last seven years, each bringing new styles and logos that confused the brand identity.
Burberry uses outlet stores in China ... logos and fonts that some say have confused the brand identity. Lee, who joined the brand two years ago, made his name at Bottega Veneta with a series ...
Impact Link Things have gone from bad to worse at Burberry ... report also indicated the brand's attempt to modernize came at the expense of its heritage and identity and suggested that it ...
Burberry Group PLC’s interim results for the 26 weeks ending 28 September 2024 revealed a brand in the midst of ... hikes strayed too far from its core identity. This led to uninspired designs ...
Schulman is Burberry's fourth CEO in a decade, and the brand has also seen three creative directors in the last seven years, each bringing new styles and logos that confused the brand identity.