Luxury fashion brand Burberry faced criticism for destroying unsold merchandise worth millions of pounds to maintain brand exclusivity. The practice, while common in the industry, sparked outrage ...
No, this isn’t a scene from a fictional movie, but reality. In the past years, luxe brand Burberry faced strong backlash, after it burned unsold products. Burberry's annual report released in ...
“Our positioning is today and will remain tomorrow in the luxury space. We have no plans to make Burberry an accessible luxury brand,” he said in a call after results.
as its chief executive earlier this year in a bid to revive its brand. Burberry has been among the hardest hit by a downturn in luxury spending in recent months.
Burberry BRBY13.92%increase; green up pointing triangle said it is taking steps to cut costs and reduce inventory as part of a new strategic plan that seeks to turn around its brand.
Ailing luxury brand Burberry has vowed to return to its roots under new chief executive Joshua Schulman in a bid to reclaim its fashionable status among consumers. The arrival in July of Mr ...
"We took pricing too high across the board," Schulman told investors and analysts, setting out his assessment of what went wrong at Burberry. "We created new brand codes... that were not familiar ...
Schulman has outlined a renewed focus on outerwear, the segment most associated with Burberry’s heritage. This pivot away from recent efforts to elevate the brand into more diverse luxury ...