Smaller, independent networks of creative agencies are focusing on delivering value without the burdensome overhead that ...

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion ...

GodwinGroup, Mississippi's oldest advertising agency, has closed, and some of its principal team leaders are part of anew ...

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual ...

The Disruption Company® as its integrated creative agency following a competitive pitch process. TBWASydney will lead all ...

AI-powered analytics enable real-time ad adaptation: AI is delivering deeper, more actionable insights that allow brands and agencies to fine-tune campaigns on the fly. By analyzing consumer behavior ...

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...